Do you want to maximize your AdSense revenue? Then you’ve come to the right place.
Monetizing your website with AdSense is the easiest way to make money online. With enough legwork, you can easily boost your earnings from AdSense.
In this article, we’ll show you how to increase your Google AdSense earnings using easy tips.
Let’s start…
Track AdSense Performance to Double Your Revenue
In order to boost your Google AdSense earnings, it’s important that you understand what works best for your unique audience.
With insights about the number of clicks, you can improve your click-through rate (CTR). You can also find out most converting ad placements and identify the right audience for your ads.
Tips for Increasing Google AdSense Earnings
With MonsterInsights in your toolkit, let’s look at how you can grow your AdSense revenue.
1. Create High-Quality Content
The best way of getting more clicks and increasing your revenue is by creating valuable content for your visitors. By generating traffic, you are increasing your chances of getting clicks. And by attracting people, your site becomes attractive for advertisers.
At this point, you may ask how can you create great content? A simple place to start is to look at the blogs that already drive traffic to your site.
A/B test your ad units
Experimenting allows you to pit one variation of ad settings against another variation and select the one that performs the best. You can compare the performance of text-only ad units to ad units that have both text and display enabled, or analyze the effect of changing the color of ad text on ad performance, or determine the impact on your revenue by serving ads in the sensitive and/or general categories.
Although you need a little tech-savvy to navigate your way through the entire process of preparing your experiment, creating your experiment, monitoring your experiment, and finally choosing your winner—it’s all well worth the effort.
2. Use multiple ad units to maximize conversion
A simple way to bump up your AdSense click rate and revenue is to place ad units of more than one type (AdSense for content, link, and search) and in different sizes on your pages. This way, your users are served more ads from Google’s large ad inventory, increasing the probability that they will end up clicking on one of them.
Make sure that the best-located ad on your web page shows up first in your HTML code. This will ensure that your most visible ad real-estate is taken by ads that place the highest in the auction—increasing your revenue.
And remember to adhere to the AdSense maximum ad policy, which is up to three AdSense for content units, up to three link units, and up to two search units on each page, to avoid having your account banned.
3. Find Out How Far People Scroll Your Website
When it comes to ad placement, the general rule of thumb is to place your ads in a highly visible area of your website where your visitors pay more attention to so that it attracts clicks.
But how do you know where to place your ads?
A simple way of finding out is to check how far people are scrolling your blog posts. If you’ll place your ads where your visitor’s arent scrolling, then you won’t get any clicks and as a result, lose revenue.
4. Follow Ad Placement Best Practices
If you’re running a WordPress blog, below are a few placement best practices that are worth trying to maximize your earnings:
Homepage:
- In order to increase the click-through rate (CTR), Google recommends you use 728×90 leaderboard image ad unit above the fold of your homepage and below the main navigation bar
- Depending on the page length, you may also use a vertical ad unit with the same size (728×90) in the middle or at the end of the homepage
- Test different ad units– either 160×600 wide skyscraper or 300×250 medium rectangle in your sidebar
Blog page:
- Place a 336×280 large rectangle ad unit at the top of your article
- Use a similar ad unit at the end of your post before the comments section
- Similar to the homepage, place a skyscraper or a medium rectangle ad unit in your sidebar
5. Create and implement responsive ads
This ties into a larger point of implementing a responsive design on your website (which is something you really need to do if you’re running a website in 2015). Wikipedia explains responsive design as follows:
“Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, mobile phones).”
Last year, reported that mobile platforms — smartphones and tablets — combined account for 60% of total digital media time spent, up from 50% a year ago. If your website is not optimized for these devices, you’re missing out on a big opportunity to capture this audience.
So what does this have to do with AdSense, you ask? Well, AdSense plays well with responsive design, and allows you to generate codes for responsive ad units, which automatically resize themselves to offer the best viewing experience to the mobile audience. Do this now because that 60% is a number that’s only going to go north.
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