What is a backlink
A backlink is basically a link to one website from another one. It is very important for SEO campaigns, as search engines define the credibility of blogs depending on the number and quality of their backlinks. For this reason, acquiring such links has a direct bearing on the website ranking.
Backlinks differ according to the type of resource. The more reliable is the website that backlinks to your blog, the more valuable is this link. Google opposes some link types, mostly, paid ones and links from low-quality websites, so you might want to avoid such resources. With that in mind, let’s see what links search engines consider valuable.
1. The broken-link building method
I love the broken-link building method because it works perfectly to create one-way backlinks. The technique involves contacting a webmaster to report broken links on his/her website. At the same time, you recommend other websites to replace that link. And here, of course, you mention your own website. Because you are doing the webmaster a favor by reporting the broken links, the chances of a backlink back to your website are high.
So, to use the broken-link method, first find relevant websites in your niche that have resources pages. Find them by using these search queries in Google:
- your keyword + links
- your keywords + resources
- keywords inurl:links
- Now, back to that webmaster: When reaching out, be friendly and introduce yourself. Tell this individual that he or she is linking to some resources that are no longer available. Always provide the exact location of the broken links, so they can be easily found. Give some alternatives to replace those links, including your own website. Try to be helpful, not greedy to get a backlink. Often, this method will work, but there will be cases when the webmaster will refuse to link back to you.
2. Backlinks through infographics
Infographics are one of the most popular methods for bringing traffic to your website and gaining valuable backlinks. They're also great because they're easy to understand and share. Everyone loves visual data, right? That's why the demand for infographics has increased considerably. Consider that influential online publications like yebloggingduniya publish numerous infographics from all over the Internet.
Now, choose your infographics carefully: Each one should include a unique and interesting story for your audience. To make your selection, follow currently trending topics and see what people are looking for, then create your infographic using statistical data.
To get started, research and gather data for the content. Then find someone to make your content visual.
There’s a misconception that creating an infographic is expensive; that's not always the case. Figure on an average price between $150 and $300. Assuming you may earn 10 backlinks per infographic, you'll be paying $15 per link. For five backlinks, the price will be $30 per link. That’s very cheap for backlinks earned through webmaster moderation. And if your infographic goes viral. you win even more.
High quality backlinks pointing to a website are one of the most important search ranking factors. When other high quality websites link to a website, it sends positive signals to search engine crawlers, telling them the linked-to website is valuable, useful, and a result searchers would be happy to find. All of these factors help improve the linked-to website’s search rankings.
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